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September 12, 2008

Do You Need a Social Media Policy?

The past two years of learning more about how blog comments work have led many bloggers and companies to have a Blog Comment Policy to set the ground rules for the online conversation. Blog World Expo’s blog asks “Does Your Company Have a Social Media Policy?” Good question.

According to Canadian Business (which surveyed 16 executives from various companies) companies are lacking in the social media policy department. What if an employee is spending company time on social networks? Does the employee need to identify himself as an employee on his social networks if he is talking about the company? Are there any rules in general regarding social media usage at corporations?

I see two issues here. One is that a company should have a social media policy, outlining how employees should handle themselves in the blogosphere, whether or not they are blogging as a representative of the company. The other is that maybe all bloggers should consider developing their own social media policy to protect themselves when they behave and interact online. read more

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