A recent survey of European consumers has found that current social networks aren’t living up to expectations, either being too complicated to use or lacking features such as synchronisation.
3,000 consumers were questioned, with key findings:
- 75% said that updating their contacts across social networks was frustrating
- 82% wanted a solution to synchronise separate address books
- 78% wanted a simple, easy-to-use solution
- Most people wanted automatic updates from the friends on social networks, as well as being able to control over what updates they receive.