February 21, 2011
AOL made waves a few weeks ago when an internal document titled “The AOL Way” was published and detailed the company’s intended direction for content creation. The gist of the document doesn’t look pretty: Is AOL on a content downward spiral?
BusinessInsider, which obtained the leaked “AOL Way” document breaks down the calamity. Writers are expected to put page views and revenue generation over great content. While great content and high revenue are often synonymous, AOL is taking a different approach and separating the two in the hopes of manufacturing blog posts in the most efficient way possible while expecting results only a New York Times best selling author could deliver.