A Blog About a TV Network? Really?

Blog network b5media announced the launch of TNT Report, a blog focusing solely on the TNT TV network. I’m having a hard time wrapping my hear around that one, why blog about a specific TV network? Sure, they focus on drama series, but why not blog about the series themselves, and not limit to just the TNT network? Ah well, someone obviously did some market research and found this to be a good idea.

I have an easier time grasping the potential of Miley Cyrus blog Miley Report, announced a while back. This is after all one of those teen heavyweights.