Shopping online can be a nerve-wracking experience these days. Even when you shop with major retailers, the little voice in your head asks whether it’s safe to give out your credit card number. Between hackers stealing passwords and other data breaches, hackers breaking into routers to spy on Wi-Fi networks, and the threat of ransomware, sometimes it just seems safer to forgo the convenience of online shopping and use cash at a brick-and-mortar store.
As an online small-business owner, then, it’s especially important for you to establish trust with your customers and assure them that it is safe to share their personal and payment information with you. As consumers become more savvy about cybersecurity, they will be looking for telltale signs that your business takes security seriously, and if they don’t find them, will most likely take their business elsewhere. Take the time to review your site for these important security reassurances, and make changes where necessary. [Read more…]