Copywriter – the mere word springs to mind an image of an unsociable creature left scribbling away in the corner, a field of office-snacks littering the desk and people hurrying past should the said beast awaken and attempt a ‘conversation’. While verbal communication and social interaction is not something typically associated with a writer, there is an air of genius (often mistook for insanity) surrounding a copywriter, for they can manipulate the power of the written word; but how does this help a business? read more

With the arrival of Google’s search algorithm update known as Penguin, there was a panic among small businesses and bloggers that their SEO work may fail them, sending them plunging down the results page and into online obscurity. The damage to their profits could be tremendous.

Building high quality backlinks  naturally isn’t a secretive process. It’s something anyone can do if you commit to the right strategy and the hard work it requires. Here are a few tips for building high quality backlinks that will last: read more