WeblogsInc Podcast sponsorship: $60k for 6 months
by Duncan
May 27, 2005
Big money is starting to emerge to sponsor podcasting, with Business Week reporting that Volvo paid $60,000 USD for a 6 month sponsorship of the Autoblog podcast. The story also looks at the emergence of other ‘€œlifestyle’€? companies targeting podcasting for advertising.
(via Corante)