Google is upgrading the holiday shopping experience with innovative AI features within its Search Generative Experience (SGE). This integration brings generative AI into the search process, facilitating easier gift-finding and purchasing.
AI-Driven Gift Idea Generation: SGE’s latest feature creates personalized gift suggestions based on user queries. For example, a search for “great gifts for home cooks” offers a range of specific categories and products from diverse brands and local businesses.
Visualization Through AI-Generated Images: A new mobile tool from Google uses AI to generate realistic images of apparel based on user descriptions, aiding in the search and selection of clothing items. Set to debut in the U.S. in December, this feature will enable shoppers to refine their searches visually.
Enhanced Virtual Try-On Experience: Google’s virtual try-on technology now encompasses men’s tops, adding to the previously available options for women’s tops. This advancement improves the online shopping experience, offering a more interactive and tailored way to view clothing on various models. This suite of AI tools is designed to streamline and personalize the gift shopping process.
See first source: Search Engine Journal
Q1: What new AI tools has Google introduced for holiday shopping?
A1: Google has unveiled AI-powered features in its Search Generative Experience (SGE) to assist in discovering and purchasing gifts, including customized gift idea generation, AI-generated images for apparel shopping, and expanded virtual try-on technology.
Q2: How does the AI-powered gift idea exploration work?
A2: When users search for phrases like “great gifts for home cooks,” the AI provides tailored subcategories and shoppable gift options from various brands and businesses.
Q3: What is the AI-generated image feature for shopping?
A3: This feature generates photorealistic images of clothing items based on textual descriptions, helping users visualize and find their desired apparel. Users can refine these images by editing the search text.
Q4: When will the AI-generated image feature be available?
A4: The AI-generated image feature for apparel searches will start rolling out in the U.S. in December.
Q5: What is Google’s expanded virtual try-on technology?
A5: Google’s expanded virtual try-on technology, now including men’s tops, allows users to see clothing on various models with different skin tones and body types, enhancing the online shopping experience.
Q6: What is the goal of these new AI shopping tools?
A6: Google aims to make gift hunting smarter and more confident by offering convenient gift ideas, visualized searches, and virtual modeling with these rapidly advancing AI tools.
Featured Image Credit: Photo by Ben White; Unsplash – Thank you!
Colin Hughes, a passionate wordsmith and digital raconteur. He ghostwrites for numerous websites that include travel, culture, and lifestyle content. When not traveling for work, he loves to spend his time at home with his husband and two border collies, Reggie and Tuesday.