It may sound strange, but writing is only one aspect to maintaining a successful blog –– a big aspect –– no doubt, but in truth only one of many. Indeed, there’s much more to creating an engaging blog than simply blurting out 500 words at a time. So today, let’s take a look at five ways you can improve your blog, that don’t have a thing to do with actually writing it:
Get Someone Else to Write it
No, don’t enlist some stranger to write for your professional blog. Instead, seek out an expert in your field and ask them to contribute a guest post for your blog. A valued opinion scribing for your blog is a tremendous way to build trust between you and your target audience.
Update Your Website
Even Shakespeare would struggle to get his stuff read on a shoddy website these days. If your site lacks professional veneer or just doesn’t look as good as it could, it may be time to give it an overhaul. It’d be a shame for your great content to get lost on an ugly website –– don’t let that happen to you.
Invest in a Style Guide
Okay, so this one has a little to do with writing, but it’s still fundamental to your success as a blogger and writer in general. Practicing correct grammar and implementing a uniform style to your blog will let serious readers know you’re someone who cares about writing.
Thinking outside the box and creating a video blog for an upcoming event or announcement in your industry is a wonderful way to diversify your work. Plus, videos on blogs have a historically high engagement with viewers. It may not be your forte as a blog writer, but give it a try if you’re feeling adventurous (or struggling with major writer’s block.)
Own the Space Around You
This is something that most writers tend to neglect, but the physical world has an effect on your writing. Sure, it might be a point of pride to be able to write in the most threadbare or draconian conditions, but unless it’s absolutely unavoidable, there’s no reason to suffer without reason. And if you’re having trouble improving the design of your office or workspace, there are companies like Key Interiors that can help you get started. Remember that little things like exposure to sunlight, air conditioning, and even the way your workspace smells can affect your work. If you want to be a better writer, you need to be able to work effectively in your surroundings.