There are numerous blogging mistakes that beginners commonly do when starting out a blog or website. A lot of these mistakes are things that bloggers truly learn from experience. Some of these mistakes are so difficult to avoid that even veteran bloggers still commit them at times. Making mistakes is okay and it is understandable. What is important is that these mistakes are avoided and lessons are learned from them.
It is a struggle to avoid committing mistakes in blogging. However, with the right tools, resources, and research, any beginner can become a veteran blogger in no time. Here are some blogging mistakes that beginners should avoid in 2021:
Never performing SEO Audits
Yes, it does sound ABSOLUTELY technical. However, it will be beneficial for your blog or website in the long run. Keep your content audited – backlinks, errors, bugs, repetitive topics, and more. A slow, poorly performing blog is not a website readers want to visit. This way, in case Google performs a crawl, your blog will be ready and running smoothly. There are multiple tools and resources available online for free. Try them out and make sure that your blog is running smoothly.
Failing to update readers
It is essential to let readers know when the next post will come up. This way, loyal readers will automatically visit your blog should it be time for your newest content. This is why it is essential to keep email subscription lists, newsletters, and social media updates. Yes, it is a lot of work but it will create a consistent following for your content.
Writing about the same thing, again and again
One of the biggest challenges content creators face is the production of fresh, unique topics every day. Trends come and go so fast that it becomes hard to track. Whenever we are tied to a specific niche, even veteran bloggers commit the mistake of writing about the same thing again and again. This is why research is essential in keeping a blog. Follow people on social media, read the news, listen to music, do what you can to stimulate your creative juices.
Not setting a goal
Creating a blog is a 24/7 job, and it is not just when you are writing and publishing content. It requires continuous research, analysis of trends, and even the technical study of your blog’s behavior. Even if you’re just writing as a hobby, it is good to set a goal. Common questions to ask are the following:
- How much content should I publish every month?
- Once decided on how much work should be published, how often should you publish new content? Is this daily, weekly, or monthly?
- What are your goals when it comes to the performance of the blog?
- Would you like to try some new things on the blog? If you do, then what are they?
It is a mistake not to set a goal because then the performance of the blog would not be consistent. If so, then readers would not be able to establish trust in your blog. Blogging consistently will lead to a good performing website. Understand that having a blog is a long-term relationship, with bumps and turns on the road.
This keeps you planned and ready. Are there any holidays or events coming up? How could we use this holiday or event to market the blog? Keeping a calendar not only gives you, as a blogger, control of content quantity but it would also keep you in charge of quality. Knowing how much the target is and what date it is required will give you enough time to prepare and cross-check your content for publishing. Also, it gives you enough time to prepare for upcoming events that would surely be beneficial for your blog.
There are multiple apps, software, and management systems available online. Some of these resources are free to use, while special features are available for affordable fees. There are also tips available online on how to curate the best blogging calendar.
Forgetting blog personality
Remember, all websites are brands. Content online is curated, marketed, and sold to people that value them. If a blog does not have any personality, then it will not become relatable to readers. It will not be able to resonate well with the audience, even with the right topics and titles. So, sometimes, it is fine to write with your own voice or write like you talk. Nobody wants to read a blog that sounds like a technical paper.
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Civil Engineer by profession, Writer by passion. Serving readers since 2014 on different niches like Science, Current Events, Tech, and Travel.