Content marketing is the bread and butter of a lot of blogs these days. By definition, it’s a form of marketing that focuses on the creation of content to be distributed to a target audience online. Of course, the bigger the audience, the better the views which, in turn, increases your blog’s popularity or revenue. Luckily, it’s an easy task you can make easier with the help of content marketing plugins.
It just so happens that WordPress has no shortage of content marketing plugins to choose from. Many of them are standard for blogs and some of these you probably already have. These plugins all have different purposes as well and aren’t really comparable with one another, meaning you might need them all, depending on the kind of blog you have.
Hence, to shorten your search for content marketing plugins, we have made a list of must-have tools to keep your content marketing game exceptional.
1. Yoast SEO
We did mention that you might already have some of these, right? Yoast SEO is one of the most prominent plugins ever in WordPress and for good reason. It helps immensely in turning a jumble of words and paragraphs into a marketable content that abides by Google’s algorithm standards. It’s safe to assume that you’re probably handicapping your blog by not having Yoast SEO.
Yoast SEO has two important aspects. The first is the SEO meter that allows you to see how favorable your content is in the eyes of search engines as you make the content. The second is the Readability meter that focuses on making your written content more presentable to the majority of the online audience. Together, these two will make your written content creation and marketing a breeze.
Picking out related or internal posts to link in your content looks easy enough but can get rather tedious in your checklist. Letting a plugin do it for you can save you a bit of time and brainpower; that’s because the plugin we recommend for that is the Inline Related Posts for WordPress. It pretty much does what it says and will automatically insert a related post in each and every content once installed.
Inline Related Posts also automatically chooses related posts based on the keywords and the title of your content. It’s also a good way to increase your audience engagement or even prolong the time they spend on your website. You can even customize how the inline post shows up on each and every content.
One of the best ways to propagate your content is by sharing it on social media. This way, you get to invite a wider audience than just loyal or organic visitors to your website. Of course, this does depend on how strong your following is on your social media pages but you can always improve that with a plugin like Shared Counts.
Simply put, Shared Counts is a way for you and your audience to share your blog with social media. It also allows you to keep tabs on how many times the content has been shared on a specific social media platform. The best part is that Shared Counts doesn’t slow down your website speed that much so it’s one of the lightest content marketing plugins on this list.
One of the biggest detriments to content marketing is a high bounce rate. Because when visitors leave as soon as they enter your website, then all that content will have gone to waste. Plugins like OptinMonster can help with matters like that as it allows you to catch these kinds of users and halt their sudden exit.
The plugin can potentially convert high bounce rate contributors to subscribers or a part of your email list by presenting them with a variety of prompts to stop them from leaving. It’s basically like hitting two birds with one stone as it will not only lower your bounce rate but also add email subscriptions and increase engagement.
5. Thrive Leads
One of the best ways to go about with content marketing is by building your email list. This ensures you get loyal or repeat audiences and readers for your content. Thrive Leads offers blog owners the usage of any type of opt-in form.
It also has a nifty drag-and-drop editor that allows you to design any kind of form easily. While its main focus is generating email subscribers or building the email list, Thrive Leads also has a similar mechanic to OptinMonster that halts leaving visitors with exit-intent popups.
If your blog is under an affiliate program, then a plugin like Thirsty Affiliates can certainly help protect your affiliate marketing returns. One of the best features of this plugin is cloaking long affiliate links to make them more secure and look appealing in everyone’s eyes.
You can also get the option to automatically link affiliate URLs to keywords to save you the trouble. It’s one of the must-have tools for making your content marketing cleaner and making your affiliate marketing more efficient.
Google Analytics is one of the most important tools you can have when it comes to improving your SEO and ranking. As such, it’s a treasure for content marketing especially in regards to tweaking your content. Analytify is a plugin that can help you bring Google Analytics to your WordPress dashboard.
Of course, it’s easy enough to set up in your blog. The plugin can also simplify the management of your marketing campaigns. You’ll easily and quickly analyze your traffic data and what kind of content does better than others with this plugin.
Turns out taking advantage of your old posts is also an effective way to do content marketing. After all, if you have a treasure trove’s worth of archive, it’s worth going back those to let them handle the heavy lifting. So dust them off with the Revive Old Posts plugin; it helps you by sharing your old posts again in social media.
With it, no part of your blog is wasted and you also get to engage more with your audience. For better effect, combine all these content marketing plugins together and you’re on your way to a bigger and more popular blog.