The creator of Tesla, who also happens to be the owner of PayPal and the mind behind SpaceX, is one of the most influential individuals on the internet today. Elon Musk is a celebrity billionaire not because of his looks, but mostly because of what he has to say. He is one of the billionaires in the world who has some intense presence online. He is even branded as the world’s first influencer CEO.
How good an influencer is Elon Musk?
One of the facts that make Elon Musk quite a popular influencer is that he is ever-present. No matter the issue being discussed, or event that occurred, it is sure that Elon Musk has something to say about it. It could be a short Tweet or a quick Instagram post. From the time he started his Twitter account up until the end of 2018, he has made almost 5,000 tweets. He tweets throughout the day, every day. This undeniable social media presence may seem annoying at first, but eventually, audiences started waiting up for what he has to say. He could provide a critique about random things, he also creates posts about the government and its policies.
Also, one of his strategies is to always say his random thoughts on social media. In fact, many experts believe that these ‘ramblings’ are strategic and keep fans and audience on their toes about his next ventures. Furthermore, reactions from his social media followers may give the CEO some thought on whether any of his ideas can become profitable in the long run. It’s all a business strategy, and it seems to be working for him and his companies.
Aliens built the pyramids obv
— Elon Musk (@elonmusk) July 31, 2020
Another one of his social media strategies is to reply to fans’ comments. It is reported that more than half of his twitter activity in a year consists of comment replies. This fact makes Elon Musk approachable to many fans. His engagement with comments makes him pleasant and agreeable to his social media followers. To make his posts even more influential, he uses a very casual tone of voice when posting on his social media pages. It also makes him look like he is just like everyone else, especially when he rants about very relatable things.
Elon Musk’s Zero Advertising Strategy
Why does Elon Musk even waste time posting so much stuff on social media, anyway? He always points out that he does not support paid advertisements. Instead, whatever he is intended to pay celebrities and endorsers, he would rather use to further develop his products. It could easily be said that Elon Musk is a one-man advertising team, he does the marketing himself and his followers do the advertising for him.
Looking up in Model Y pic.twitter.com/iAfpJ491Zz
— Tesla (@Tesla) August 6, 2020
Being one of the world’s first renowned influencer CEOs, Elon Musks turned his companies into extremely shareable brands. These brands are attractive ‘must-haves’ and continue to be desirable luxury goods. His companies rely heavily on the ‘word of mouth’ strategy to get their popularity running. Seeing the price points of his products and followers seeing other people ‘flex’ his products online makes his products highly covetable. Not only are his products highly covetable, but the production numbers are also very low. This makes his products even more valuable, because of its apparent rarity.
The Power of Social Media Platforms
Using Elon Musk as an example of what an effective influencer should be is valid. Bloggers must remember that online presence is an important factor in gaining significant traffic. Relatability is one of the most important considerations when creating a blog. Language must be made more casual and less academic (unless it’s an academic blog). Audience engagement is also one good trait every blogger and influencer should have.
What makes Elon Musk an influencer CEO is how well he maximizes his social media pages for his businesses. Although he closed his Facebook and Instagram accounts, he uses Twitter and YouTube to gain more following. These two social media platforms encourage fast and strong engagement with readers and fans. He advertises new products through his social media posts, telling his followers about his ideas as if these people are his close friends. He also uses his social media pages as a customer service platform. People could post their issues and concerns on the comments or even mention him in a post to get his attention. For those who are lucky, they could get troubleshooting guides from the CEO himself.
However, this is quite a tricky move especially for a celebrity like Elon Musk. Since he touches up on a lot of topics and issues, some of his personal opinions and thoughts could offend different groups of people. He also experiences extreme public scrutiny, as not all comments are positive. Sadly, this could also affect the standing of his companies on the stock market. His posts, when they continue to be unfiltered, could eventually backfire.