Duncan Riley> The debate on RSS advertising is emerging again following recent trials by Google Adsense at entering the RSS advertising market, most notable the testing currently taking place across Jason Calacanis’ WeblogsInc Network.
Blog God Dave Winer stands in one corner, arguing against advertising in RSS feed on the basis that it spoils there usability and appearance, writing that “Basically it’s bad economics to spoil a good thing for a couple of incremental bucks today, for zero total bucks later. I get branded a “utopian” for this, which is the way it goes.”
In the other corner Jason Calacanis of WeblogsInc argues that the ability to display RSS ads allows bloggers and content providers the ability to provide free full feeds, where as previously there was a reluctance to do so, and that the inclusion of the ads also restrict the growing practice of content stealing using RSS feeds.
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