Summize is a popular service for searching Twitter and keeping up with emerging trends in real-time. Like Twitter, Summize offers an API so other products and services can filter the constant queue of updates in a variety of ways. The Summize service and API will be merged with our own and integrated under the Twitter brand.
All five Summize engineers will relocate to San Francisco to continue work with the search parts on Twitter. Incidentally, new search features will be rolled out soon…
Silicon Alley Insider reports that the price tag was $15 million. They have also found a possible business model for Twitter in all this:
And, if you’re feeling generous, Summize might well help Twitter solve its business model problem, too. Twitter users wouldn’t stand for ads sold into their tweets, or on their Twitter pages themselves. But there are a couple of companies we can think of that have done well by selling ads on search pages.
Good point. It’ll be interesting to follow this one.
Author: Thord Daniel Hedengren
Thord Daniel Hedengren is a designer, writer, and blogger, and also the former editor of The Blog Herald. He used to be a hotshot in the gaming industry in Sweden, but sold everything and went International. Most recently he wrote a book called Smashing WordPress: Beyond the Blog, and does loads of kickass design.