5000% ROI from Corporate Blogging
Darren Rowse, over at Problogger, relates some statistics related to Forrester’s Corporate Blogging:
Debbie Weil writes that Charlene Li has apparently brought in close to one million dollars in business to her employer, Forrester, in the last year – all through her blogging.
That’€™s a 5000% Return on Investment!
Assuming that these statistics about the business that Charlene Li has brought over to Forrester, this is one of the best arguments for corporate blogging I’ve seen yet.
Matt Craven is the former editor & publisher of The Blog Herald. Currently, Matt is the co-founder of Bryghtpath LLC, a consulting practice located in Woodbury, Minnesota. Matt's presently looking for new blogging gigs. Ping him at matt (at) bryghtpath dot com. You can follow him on Twitter.