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5000% ROI from Corporate Blogging

5000% ROI from Corporate Blogging

Darren Rowse, over at Problogger, relates some statistics related to Forrester’s Corporate Blogging:

Debbie Weil writes that Charlene Li has apparently brought in close to one million dollars in business to her employer, Forrester, in the last year – all through her blogging.

That’€™s a 5000% Return on Investment!

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Assuming that these statistics about the business that Charlene Li has brought over to Forrester, this is one of the best arguments for corporate blogging I’ve seen yet.

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