Press Release> In a recent survey of its readers, award-winning WordBiz Report discovered that marketers see blogging as more than just a current fad. 63.8% percent of readers surveyed felt that blogging was here to stay, while only 8.5% percent believe it’s just a passing trend. The remaining 27.7% were unsure, either because they didn’t know what a blog was, or they did not have complete confidence in the future of this new technology. Blogs, or Weblogs, represent the latest trend in online content management. Writers can easily publish and syndicate content in chronological posts. The content can either be viewed on the Web or on a subscriber’s desktop via newsreading software.
The WordBiz Report survey, posted earlier this month, also asks marketers and business owners what their most pressing questions about blogs are. Among the responses:
-“How can I make money blogging?”
-“Blog versus an e-newsletter – which is a more effective way of reaching my audience?”
-“Why is it important for businesses to have blogs?”
-“My audience is conservative, non-computer-savvy business people. Will they respond to a blog or think I’m a nut?”
Other survey responses revealed that blogging may be the answer to the prayers of these professionals. 51.6% of participants admitted that the time and resources involved in publishing an e-newsletter were their most formidable obstacles in communicating online to their customers and prospects. Another 20% blamed spam filters for their communication woes. Since blogs are published easily and instantaneously – and since they are not delivered via email – blogging may be the silver bullet for both of these groups.
Other questions in the survey revealed that 82% of respondents did, in fact, know what a blog was, while 2.9% had no idea. 44.7% thought the word “blog” was descriptive. 33% feel the term is just plain silly and 22.3% said the word is “ugly.”
In an effort to educate marketing professionals about the usefulness of blogging, Debbie Weil, Publisher of WordBiz Report, is offering a workshop, “Drive Sales with Blogging and E-newsletters” on June 30, 2004 in Washington D.C. For more information and to purchase tickets, please visit http://www.TheUncoolBloggingSeminar.com.
Published weekly for both corporate marketing executives and small business owners, WordBiz Report (www.wordbiz.com) offers tips, tools, case studies and interviews on effective Internet copy and content. Publisher Debbie Weil is a former reporter and editor. WordBiz Report has won 2 Gold Awards (in 2002 and in 2003) from The Newsletter on Newsletters and is read by subscribers in over 80 countries. Subscribe free at www.wordbiz.com/signup.html and download immediately a copy of her mini “Guide to Killer Online Copywriting” (value $10). Reach Debbie at [email protected].