Carat Interactive to launch blog practice

Advertising agency Carat Interactive is launching a new practice for clients interested in employing blogs as a marketing tool. The Agencies clients include TiVo and Pfizer.

Media Post reports that the agencies existing clients will be given a three-part blogging “starter kit,” introducing them to the increasingly influential world of blogs that will instruct each client on how to effectively monitor blogs within their purview, advertise on appropriate blogs, and actually blog themselves.