Internet search engine and ad network Feedster has teamed up with Starcom Worldwide to deliver Sun Microsystems first RSS ad campaign. As the second highest traffic driving mechanism of Sun’s recent quarterly web event media plan, Feedster validates RSS and blogs as a medium to deliver timely and meaningful information and advertising.
“Starcom recognizes the synergy between this new format for publishing and the shift in audience behavior. We selected Feedster to integrate our message within relevant and timely content and deliver it to an audience that would help us extend our message,” says Brandon Starkoff, Associate Director, Starcom Worldwide.
“Blogs provide individual and community voice. They also extend their voice to multitudes of people through feeds. Feedster reaches the audience of millions of blogs and delivers a non-obtrusive, opt-in advertising format in RSS,” said Chris Redlitz, VP, Feedster, Inc. “We provide the opportunity for blog publishers to monetize their efforts with relevant advertising from advertisers like Sun.”