Although not strictly blog related this is the future of big blogging
DMNews> Forbes.com has begun to embed advertiser links in its news articles, making it the first major Web news publisher to experiment with mixing ad units within editorial content.
Forbes.com is the largest and most prominent Web publisher to sign on with Vibrant Media to use its IntelliTxt product, which displays advertiser hyperlinks on content pages. Yahoo’s Overture Services provides many of the paid links for IntelliTxt through its Content Match contextual listings program. Advertisers bid in an auction and pay only when users click through to their site. read more>