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Google’s Blog*Spot Loses Ads, Gains Navbar

Google’s Blog*Spot Loses Ads, Gains Navbar

Interesting developments in Google land.
clickz>Google this week removed the ads from the top of all free hosted Blog*Spot blogs, previously delivered as part of Google’s AdWords contextual ad program, and replaced them with a Blogger navigation bar that includes a search box. While the space no longer serves ads directly, it puts visitors one step away from keyword-targeted ads that appear next to search results, which are generally accepted to be higher performing than their contextual brethren.
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