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HR Marketer Launches First Blog for Effective Marketing and PR in the Human Capital Industry

HR Marketer Launches First Blog for Effective Marketing and PR in the Human Capital Industry

Capitola, CA May 7, 2004 — Fisher Vista, a marketing services firm in the human capital industry, has announced the launch of a new Blog, providing useful information to help HR service providers develop better marketing and PR strategies.

Published weekly, and available at, HR Marketer’s Blog will provide useful information on:

– MAKING SENSE OF THE HUMAN CAPITAL INDUSTRY: The first step in developing effective marketing and PR campaigns in the human capital industry is understanding the industry. The HR Marketer blog will provide a framework to help define the industry, show how it is organized, who the buyers are, what their purchasing drivers are, and more.

– MEDIA RELATIONS: The key to successful public relations is building strong relationships with influential journalists. However, most vendors spend too little time building these relationships. The HR Marketer blog will provide useful tips on building and maintaining effective media relationships, including periodic guest commentary from key industry journalists and analysts to help vendors better understand their “other” customers.

– MARKETING: At a minimum, vendors should include five key elements to their ongoing marketing campaigns. These include distributing regular press releases, exhibiting at and attending industry trade shows, speaking at key industry events, a steady stream of consistent direct marketing and advertising, and placing byline articles in industry trade publications. The HR Marketer blog will share useful ideas and tips on what’s working and what’s not with respect to marketing and PR in the human capital industry. This will include drawing on our own internal expertise along with sharing ideas from other marketing leaders.

– TRENDS AND STATISTICS: What motivates HR executives to make purchasing decisions? Where do journalists get their sources for stories they are working on? What are the hot topics in the HR industry? The HR Marketer blog will share useful information and statistics relevant to HR marketing on a regular basis.

Vendors can view the HR Marketer blog by going to Vendors can also add the HR Marketer blog to their RSS reader by downloading Feedster™ at and entering as a new channel within Feedster.

“Blogs are no longer the personal online journals of the technically savvy,” says Kevin Grossman, VP of HR Marketer. “They are the next generation of information website portals rich in useful ideas and business development strategy. Launching our own marketing and PR blog for HR service providers is a way for us to share insight about how to penetrate and profit in the human capital industry.”

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About Fisher Vista

Fisher Vista ( is a marketing services firm focusing exclusively on the human capital industry.

The company’s flagship product is HR Marketer (, a web-based marketing and PR service that helps human resource service providers and PR agencies build, execute, and manage more targeted and effective marketing and PR campaigns. HR Marketer tracks and maintains information on hundreds of human resources conferences, trade shows, associations and publications – sourcing journalists, analysts, editorial calendars, speaking opportunities, advertising and promotional information, exhibiting fees, list rentals, award competitions, online product directories, and industry news.

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