Nick Denton targets the West Coast with new blog

Gawker Media owner & uber-money blogger Nick Denton has headed West in search of gold with a new addition to his stable of blogs: Defamer. A cooler, more LA version of Nicks flagship, this site focuses on Hollywood and the best gossip on the real power players: producers, agents, PR flacks and studio execs. The editorial staff is headed by Choire Sicha, but Nick is being coy on who the chief blogger is for the site.
Nick Denton on Defamer:” Sure, the celebrity weeklies give the latest tittle-tattle on the reality TV romance of the week. But the real stars of Hollywood are the producers, and agents, and PR flacks, and studio execs, and screenwriters. They’re usually behind the scenes. No longer.”

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