PSFK launches IF
by Duncan
June 3, 2005
The PSFK blog-media group has launched a new blog called IF – a daily digest of inspiration for marketers and creative executives.
IF aims to provide marketers with fresh ideas from around the globe on everything from branding to guerrilla marketing. There are news articles, idea pieces by international thought leaders and simple inspiration posts. Interestingly though, the blog is subscription based starting 20 June, after which PSFK will be charging $20 a month for access, An interesting business model and experiment in itself.