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Siemens flies blogger to CeBIT

Siemens flies blogger to CeBIT

Gadget blog Gizmodo’s Editor, Joel Johnson, has landed a free flight and accommodation package from Siemens to cover this years CeBIT trade show in Germany. According to a post on the site:
“Siemens offered to pay for my flight and hotel at CeBIT, which I thought was pretty nice of them, especially since I wouldn’t have been able to go otherwise. They seem pretty progressive about the whole thing, really, saying they had considered setting up their own press outlet during the show, but thought it would be easier just to show Gizmodo what they were launching and get it out there. I accepted their offer, of course, so I thought it was important to let you guys know the details. We’ve got no agreement to treat them with kid gloves, so I’ll be as objectively off-the-cuff and misguided as usual.”

Its great to see companies embracing bloggers and also demostrates the ability bloggers have in providing promotion to corporations and their products. It should be noted that although he is bound to be criticised by some for taking corporate hospitality, that he has disclosed the relationship fully and it comes with no strings attached.

(via Problogger)

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