YouTube announced the launch of YouTube You Choose ’08, a voter education initiative that enables political candidates to easily inform millions of potential voters about their campaigns through video.
YouTube You Choose ’08 is a centralized hub of candidate-created Channels that feature campaign videos, speeches, informal chats, behind-the-scenes footage and more. In addition, YouTube You Choose 2008 provides a platform for people to engage in dialogue with candidates and each other through the use of community features such as video responses, text comments and ratings.
Presidential candidates Senator Hillary Clinton (D-NY) and Senator John McCain (R-AZ) are among those who have embraced YouTube as a new way to interact with an influential online audience.
“Online video has quickly become an essential way for the general public to become politically informed and empowered,” said Chad Hurley, YouTube Co-Founder and CEO. “At its core, YouTube is about democracy and self-expression and we’re proud to be providing politicians with an environment where they can share information with voters.”