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30% of Americans have read a blog: poll

30% of Americans have read a blog: poll

30% Americans say they’ve read a weblog at least once, according to a new poll from research firm Ipsos.

The poll, which sought out the opinions of 2,537 American adults, a half decent sample unlike those from Pew Internet, also found that among those who regularly read blogs, 38 per cent said they visited blogs at least once a week.

Interestingly more people living on the West Coast read blogs than elsewhere, with 37 per cent of respondents reporting visiting a blog.

On the question of accuracy in reporting, those who said they read a blog at least once, more than half described them as either somewhat or very accurate.

By comparison, those who said they hadn’t visited a blog said blogs were accurate only 22 per cent of the time.

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More than half of blog readers say blogs influence public opinion (68%), mainstream media (56%) and public policy (54%)

(in part via The Globe and Mail)

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