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37signals – $33,000 in one day

37signals – $33,000 in one day

Micropatronsloth Jason Kottke writes of DIY Book Publishing using the most recent example from 37signals:

37signals has published their latest book, Getting Real, as a PDF download that they are distributing themselves. After more than a day, they’ve sold over 1750 copies at $19 apiece:

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If you do the math, that’s ~$33,000 in sales in one day. I don’t know what the advance would be on a book like that, but they’ve got to be approaching it, and if/when they reach that figure, the profit margin on subsequent sales will be much higher than the royalties paid by a publishing company. Interesting experiment.

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I keep threatening to write an ebook about being successful in online small businesses – someone please thump me and remind me to start writing this beast….

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