He highlights both the pros and cons of the service – and shares some information about how b5media is using Feedburner’s APIs to do some unique things:
Over the past few months, we’€™ve gotten pretty efficient at pushing Feedburner’€™s limits. For instance, we like that we can use the Feedburner API to ‘€œburn’€? new feeds directly from our automated blog installer.
I’ve enjoyed using Feedburner across our own network – their stats are first rate – and their advertising network has done a really nice job of bringing in a wide range of advertisers to our sites. They’re well worth a try if you are not using them.
Matt Craven is the former editor & publisher of The Blog Herald. Currently, Matt is the co-founder of Bryghtpath LLC, a consulting practice located in Woodbury, Minnesota. Matt's presently looking for new blogging gigs. Ping him at matt (at) bryghtpath dot com. You can follow him on Twitter.