I wonder why they needed months of testing for this… Anyway, the scroll buttons on Adsense text ad units are now officially launched. They let you scroll up and down (or left and right if that suits your ad format) through the ads, something I doubt really ups your click stats really. I wrote about it on Wisdump, and even did a video, included below for your viewing pleasure.
It would be nice to see some kind of statistics stating whether this actually increases revenue. I guess it does in some ways, since Google hardly would’ve added it otherwise, right?
Thord Daniel Hedengren is a designer, writer, and blogger, and also the former editor of The Blog Herald. He used to be a hotshot in the gaming industry in Sweden, but sold everything and went International. Most recently he wrote a book called Smashing WordPress: Beyond the Blog, and does loads of kickass design.