Sphere is a blog search engine that morphed into a site focusing primarily on providing “Related Content” links to a variety of different websites. It’s tagline of “Sphere It!” could be seen on many sites – including many prominent blogs.
Sphere is expected to remain as a distinct brand within AOL.
Matt Craven is the former editor & publisher of The Blog Herald. Currently, Matt is the co-founder of Bryghtpath LLC, a consulting practice located in Woodbury, Minnesota. Matt's presently looking for new blogging gigs. Ping him at matt (at) bryghtpath dot com. You can follow him on Twitter.