Three grand will come from the prize money Zemanta won at the Change The Web Challenge last week, while the other half will come from partner Weber Shandwick’s Social Innovation Greenhouse.
Zemanta’s CEO, Ales Spetic, said, “It doesn’t matter what you normally blog about, we want you to write at least one post this month about the cause or charity that matters the most to you.
“Encouraging more engagement and inspiring more conversations around civic actions is vital in this period of economic downturn, when charities need our help more than ever.
“With our Social Actions integration we wanted to make it really easy for bloggers everywhere to bring topical causes to their readers, as we know how effective blogging can be at spreading the word online about important issues. That’s what the Blogging For A Cause challenge is all about.”
Bloggers can sign up at www.zemanta.com/bloggingforacause. It’s as simple as writing the post and then adding a tracking link.
The five most blogged about organizations will get a share of the money.