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Chris Anderson Explains The Long Tail In His Own Words

Chris Anderson Explains The Long Tail In His Own Words

If online video is your thing and you’re interested in Web2.0 concepts, you may just want to hit up a recent video that was posted of Chris Anderson, Editor-in-Chief of Wired.  In it, he explains in his own words a term he coined, and what is turning out to be one of the defining terms of this post bubble age, “The Long Tail”.

The Long Tail describes a phenomena where “products that are in low demand or have low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters, if the store or distribution channel is large enough. Examples of such mega-stores include the online retailer and the online video rental service Netflix. ”

As an online video is a bit lengthy at almost an hour and a half; however, it comes with a full and easy to navigate (that opens up automatically according to where the speech is) transcript, along with a few useful links that Mr. Anderson happens to actually mention in his presentation.  If you’re a new media fan, blogger with an interest, or corporate type who needs to know this kind of stuff, and you want to skip the book, dig in.  This one’s a keeper.

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