Chris Anderson Explains The Long Tail In His Own Words
If online video is your thing and you’re interested in Web2.0 concepts, you may just want to hit up a recent video that was posted of Chris Anderson, Editor-in-Chief of Wired.Â In it, he explains in his own words a term he coined, and what is turning out to be one of the defining terms of this post bubble age, “The Long Tail”.
The Long Tail describes a phenomena where “products that are in low demand or have low sales volume can collectively make up a market share that rivals or exceeds the relatively few current bestsellers and blockbusters, if the store or distribution channel is large enough. Examples of such mega-stores include the online retailer Amazon.com and the online video rental service Netflix. ”
As an online video is a bit lengthy at almost an hour and a half; however, it comes with a full and easy to navigate (that opens up automatically according to where the speech is) transcript, along with a few useful links that Mr. Anderson happens to actually mention in his presentation.Â If you’re a new media fan, blogger with an interest, or corporate type who needs to know this kind of stuff, and you want to skip the book, dig in.Â This one’s a keeper.
Tony Hung is the editor of the BlogHerald. He is also a physician finishing his last year of residency in General Internal Medicine, and blogs at Deep Jive Interests , where he rants, occasionally, on new media topics.