goes on a tear

Yahoo!’s darling has seen their traffic more than double since January, according to a study released yesterday by Hitwise.

What’s probably more interesting than the simple traffic numbers is this summary of who is driving the growth at

What the chart below shows is that is highly skewed toward the social groups U1, “Urban Uptown,” and S1, “Elite Suburbs.” Members of these social groups have higher than average incomes and tend to be highly educated and are more likely to be early adopters of technology. My guess is that they’ve heard about through news media or through friends and are using it because it’s ‘the thing to do.’ This is not quite the MySpace crowd that I expected to find – intead users are a more sophisticated breed of web power user.

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CNET experiments with content pruning

Coolness wins out over geekiness I guess….

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