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Demostrating the power of event blogging

Demostrating the power of event blogging

A blog setup as part of the growing Breaking News Blog Collective , the Michael Jackson Trial Watch Blog has seen a spike in traffic following heavy media reports of the bizarre behaviour of alleged child abuser and 80’s superstar Michael Jackson.

Darren at Problogger reports that the traffic spike has been driven by MSN Search traffic.

Although it could be argued that the blog adds little to MSM coverage elsewhere, it’s none the less an interesting exercise in event blogging.

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Even if the traffic and results are short term, the exercise can also be beneficial in leveraging new traffic onto longer term or existing blog properties.

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