Envato Launches ActiveDen – Oh Wait, That’s Not New After All!

Envato’s Flash marketplace used to be known as FlashDen, but has now changed its name to ActiveDen. Why? Well, Adobe doesn’t want the good folks at Envato to use their trademark, being “Flash” obviously, in this fashion. Collis Ta’eed emailed the members and published a blog post on the matter, talking not so much of what he thought of Adobe’s demand but rather of the future, because obviously they complied and changed the name.

The new name amends the use of the word Flash, and it also opens up the marketplace for the future. In the last year we have added a budding Flex library and we now look forward to listing other interactive products like Adobe Air and maybe even Microsoft Silverlight!

Beware of using trademarks in your own brands and domains is the lesson here.

Thord Daniel Hedengren

Thord Daniel Hedengren is a designer, writer, and blogger, and also the former editor of The Blog Herald. He used to be a hotshot in the gaming industry in Sweden, but sold everything and went International. Most recently he wrote a book called Smashing WordPress: Beyond the Blog, and does loads of kickass design.