Marketing communications agency Euro RSCG Worldwide today released forecasts for the coming year, which included blogging in its top ten trends for 2004. They state “Blogging: 2003 was the year in which weblogging — a.k.a. blogging — really took hold, with an estimated 3 million sites worldwide. In 2004, we’ll see more buzz marketing via blogs, as marketers figure out ways to use this new medium for their own means. “. Whilst we hope that the scepticism in relation to the marketing is unfounded, their prediction flies in the face of other predictions for the new year that blogs will explode under the weight of sheer numbers. For Google and political blogging fans, they also predict that Google Bombing and Further Politicization of the Internet will also be in the top 10 trends for 2004.
For the full media release: Trend Forecast: 2004 | PR Newswire