Former Gawkers Launch The Awl

Choire Sicha and Alex Balk, two former Gawker editors, have decided to venture out on their own. The Awl is their creation, a not so pretty blog at the moment. The welcome post is nothing to get excited about, but the about page tells the story a bit more thorough:

It was birthed from the following thoughts: What if there were a website that zippily surveyed a wealth of resonant, weird, important, frightening, amusing bits of news and ideas? And what if it weren’t totally clogged with reality show linkbait?

I’m surprised to see that Gawker doesn’t go all snarky and silly on the launch. But then again, how could they, with Sicha and Balk starting off by posting the Gawker Media HQs layout, and then completing with their own?

Thord Daniel Hedengren

Thord Daniel Hedengren is a designer, writer, and blogger, and also the former editor of The Blog Herald. He used to be a hotshot in the gaming industry in Sweden, but sold everything and went International. Most recently he wrote a book called Smashing WordPress: Beyond the Blog, and does loads of kickass design.