Yesterday, at ad:tech, Google announced that it has launched its Website Optimizer application as a separate independent service – no longer dependent on the use of AdWords in order to access the service:
Today at the ad:tech conference in San Francisco, Google Website Optimizer™ launched out of beta as an independent product. Formerly a feature within the Google AdWords™ advertising service only, this free website-testing tool is now accessible through its own website (http://www.google.com/websiteoptimizer) as well. In addition, Google’s Website Optimizer has introduced its own blog (http://websiteoptimizer.blogspot.com).
Google Website Optimizer helps improve user experience on the Web by showing its users what their visitors want to see. Rather than debating or guessing how a webpage might look best, users can continually test different combinations of website content, such as images and text, to see which one yields the most sales, sign-ups, leads or other goals.
For professional bloggers seeking to improve conversion and gain other data about their users, the website optimizer is a great tool to use.
Matt Craven is the former editor & publisher of The Blog Herald. Currently, Matt is the co-founder of Bryghtpath LLC, a consulting practice located in Woodbury, Minnesota. Matt's presently looking for new blogging gigs. Ping him at matt (at) bryghtpath dot com. You can follow him on Twitter.