Google Under More Fire
Microsoft, a tech behemoth known for its many offerings, recently claimed that it had been blocked by Google from selling its Bing search engine to Apple. Microsoft’s head of advertising and web services, Mikhail Parakhin, recently revealed that the company offered Apple a deal in which Bing would be the default search engine on Apple devices in exchange for a cut of more than 100 percent of the revenue or gross profit. However, Apple already has an agreement with Google, so this suggestion was shot down.
What Microsoft Was Willing to Do for Apple
Microsoft made Apple an offer, the exact amount of which is unknown but could have cost the tech giant several billion dollars. Microsoft decided that the long-term investment of becoming the default search engine on Apple devices was worth the risk of a temporary setback.
Benefits of Being the Default Search Engine
Apple’s rejection of Microsoft’s higher cash offer for Bing indicates that the deal with Google may not be motivated purely by money. The significance of having Google as the default search engine is underscored, and Google’s claim to superiority is bolstered. Microsoft’s decision to take a major loss to secure the default search engine status is indicative of the high value the company places on maintaining that status.
Contrasting Microsoft’s Deal with Google’s
Parakhin claimed that Microsoft’s offer to Apple was superior to Google’s, but he did not specify how much better. He said this based on projections of Google and Apple’s respective U.S. revenue sharing arrangements.
Microsoft’s Offer Was Turned Down by Samsung
Also unsuccessful were Microsoft’s attempts to have Bing serve as Samsung’s default search engine. Samsung was told that further talks were futile because of their existing agreement with Google, and so they were cut off early in the process.
From Microsoft’s Point of View
During the federal antitrust trial, Microsoft’s perspective was voiced by Parakhin, who said the company was “just big enough to play but probably not big enough to win” in its pursuit of default search engine status. He argued that Apple would have been better off sticking with Google internationally while switching to Microsoft in the US.
Antitrust Trial’s Importance
The competition and power structure of the search engine market have been illuminated by the federal antitrust trial. It makes one wonder how much power a company like Google really has over rivals like Apple and Facebook. Possible long-term effects on search engine partnership structures and market dominance may depend on the verdict in this case.
Future Developments in the Google Antitrust Trial
Search Engine Land will provide updates on the Google antitrust trial so that you can follow what’s happening in the courtroom. These reports cover the trial extensively and provide insightful analysis and commentary.
See first source: Search Engine Land
FAQ
Q1: What did Microsoft offer Apple regarding its Bing search engine?
A1: Microsoft offered Apple a deal in which Bing would become the default search engine on Apple devices in exchange for a share of more than 100 percent of the revenue or gross profit generated. However, Apple declined this offer due to its existing agreement with Google.
Q2: How valuable is being the default search engine on Apple devices?
A2: The rejection of Microsoft’s offer by Apple suggests that the value of being the default search engine goes beyond monetary considerations. It underscores the significance of having Google as the default search engine and bolsters Google’s claim to superiority in the search engine market.
Q3: What was the contrast between Microsoft’s offer and Google’s deal with Apple?
A3: While Microsoft’s Mikhail Parakhin claimed that Microsoft’s offer was superior to Google’s, the exact details of how much better it was were not specified. The comparison was made based on projections of Google and Apple’s respective U.S. revenue sharing arrangements.
Q4: Did Microsoft also attempt to make Bing the default search engine for Samsung devices?
A4: Yes, Microsoft tried to have Bing serve as Samsung’s default search engine, but these attempts were unsuccessful. Samsung already had an agreement with Google, which prevented further discussions with Microsoft.
Q5: What perspective did Microsoft offer during the federal antitrust trial?
A5: Microsoft’s perspective during the antitrust trial was voiced by Mikhail Parakhin. He suggested that Apple could have benefited from using Google internationally while switching to Microsoft as the default search engine in the U.S., emphasizing the complexity of the competition for default search engine status.
Q6: Why is the federal antitrust trial important in the context of the search engine market?
A6: The antitrust trial sheds light on the competition and power dynamics within the search engine market. It raises questions about the influence that a company like Google has over rivals such as Apple and Facebook. The trial’s verdict may have long-term effects on search engine partnership structures and market dominance.
Q7: Where can I find updates and insights about the Google antitrust trial?
A7: You can stay informed about developments in the Google antitrust trial by following reports from Search Engine Land. They provide extensive coverage of the trial, offering insightful analysis and commentary on what’s happening in the courtroom.
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