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Loose Wire Launches

Loose Wire Launches

While the purpose of technology is to make our lives easier, tech stuff has grown to be increasingly complex and complicated. Sometimes you feel you need to go through an entire user’s manual just to use a Web app, gadget, or some software. Hence those who create applications that make life easier without the need to RTFM everytime are heroes in my eyes. In my opinion, applications shouldn’t come with a learning curve. They should just plain work for the average person. But they should also be powerful enough to accommodate the more advanced users, too.

Jeremy Wagstaff introduces his new blog. It’s pretty much like the 30-second elevator pitch, but this time it’s for various things like applications, hardware and even people. is based on the premise that products and services should be able to convey their worth to a prospective user within ten minutes. Anything longer than that and they are toast. takes a look at new and old products, services, software, gadgets and people, the only requirement being each is given no more than ten minutes to reveal themselves (excluding download and installation times).

Sure, it’s impossible to discover each and every feature of an application in 10 minutes. And it’s impossible to get to know everything about a person in the same duration. But you might remember that time you played with that nifty new gadget at the store (an iPhone, perhaps?) and after a few minutes, you’re hooked and you want to buy one. Or what about falling in love with someone at first sight? Sure, you can’t judge a book by its cover. But once you open that cover it only takes a few minutes to get the feel of something and decide whether it deserves a more in-depth look.

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So, the rule of thumb for is a simple one: reveal your worth within ten minutes or I’m gone. I don’t mean let me figure you out in your entirety, all you potential and all your value, but at least give me an idea of whether you’re worth your time. Of course, if during those ten minutes I also discover your weaknesses, they’ll be in the review too.

Jeremy rates the reviewed apps (and perhaps later on people, hardware and other things) on a scale of 0 to 10. As expected, observations are a mix of objective and subjective. But for the potential user like me, it’s the subjective comments I’m interested in, particularly knowing that I share some interests with the reviewer (like tech, mobile, usability).

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