Mashable Launches Branded TweetDeck

Mashable has announced the launch of MashDeck, a strangely familiar looking Twitter app using Adobe Air. You recognize it because it is basically TweetDeck, the popular Twitter app, rebranded for Mashable, which basically means some minor design tweaks (for the worse if you ask me), and a default Mashable search column. TweetDeck previously did a Blink-182 branded version, so maybe ReadWriteWeb is onto something here: Is this the business model?

Thord Daniel Hedengren

Thord Daniel Hedengren is a designer, writer, and blogger, and also the former editor of The Blog Herald. He used to be a hotshot in the gaming industry in Sweden, but sold everything and went International. Most recently he wrote a book called Smashing WordPress: Beyond the Blog, and does loads of kickass design.