Michael Eisner launches new media studio to produce content for the web
Michael Eisner of The Tornante Company announced the formation of Vuguru, an independent studio that will produce and distribute original content for the Internet and emerging digital platforms.
“In the past few years, the development of exciting and innovative digital media platforms and technologies has outpaced the creation of truly great content,” said Michael Eisner. “Vuguru will produce and showcase original and third party content in all genres and formats to meet the new demands of the evolving media landscape.”
Vuguru’s first production, Prom Queen, is a scripted, serialized mystery told over 80 episodes – each running 90 seconds long. Set against the final two months of the school year, Prom Queen has a blend of love, gossip, and betrayal – all of the twists and turns of high school leading up to the biggest night of any senior’s life: prom night. Prom Queen will be distributed through YouTube and Veoh.