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Shiny’s annual gadget awards: LG scores a hatrick

Shiny’s annual gadget awards: LG scores a hatrick

The Oscars of the gadget world, the Shiny Awards 2007, hosted in London last night by Shiny Media, and attended by many high profile British journalists and bloggers, saw LG’s mobile phones clean up with two wins and a runner-up spot.

Shiny Media also teamed up with European blog networks (Italy), Weblogs SL (Spain), Creative Weblogging (Germany), and Journal du Geek (France), asking their readers to vote on the best European gadget.

Over half of the 5,000 votes cast named Nintendo’s Wii games console, with the iPod Nano as runner-up.


Some suitably British awards were handed out. The “WAG Gadget of the Year” sought to highlight the gadget that would most likely be used and endorsed by the wife or girlfriend of a famous footballer, and was won by the LG Chocolate mobile phone, as used by Colleen (pictured).

“WAGs don’t just influence consumers choice of handbags or shoes, it appears they now have the last word on what mobile we all buy too,” said Ashley Norris, Shiny Media’s CEO.

Winning the best ASBO (Anti-Social Behaviour Order) gadget – in other words the one most likely to be used to annoy other people – came the Samsung K5 music player. “It was a great idea putting decent speakers on a tiny MP3 player. But we do fear some bus passengers may suffer from these powerful speakers if the current trend of playing music on tinny mobile phone speakers is anything to go by,” joked Norris. “I suspect though some ASBO owners will prefer our runner up, Heelys trainers/skaters combo, which are ideal for, ahem, quick getaways.”

The complete list of winners and runners-up follows:

WAG Gadget of the Year
Winner: LG Chocolate Phone
Runner Up: Roberto Cavalli LG Phone

ASBO Gadget of the Year
Winner: Samsung K5 MP3 player
Runner Up: Heelys’ trainers

European Gadget of the Year:
Winner: Nintendo Wii Console
Runner Up: Apple iPod Nano

Best Fashion Mobile:
Winner: LG Shine Phone
Runner Up: LG Chocolate Phone

Icon of the Year:
Winner: LG Chocolate Phone
Runner Up: Apple iPod Nano


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Runner Up:

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