Six Apart today announced new solutions that will enable businesses to build powerful social media and blogging communities on top of Movable Type 4.
The Movable Type Enterprise Solution enables companies to integrate their blogging and social media efforts into their existing IT systems. Expanding on Movable Type 4’s built-in capability to create and manage thousands of blogs and users, the Enterprise Solution’s LDAP directory server integration and support for enterprise-class databases– including Oracle 10g and Microsoft SQL Server – make it easier than ever to deploy and manage employee and departmental blogs.
The Movable Type Community Solution makes it possible to create a custom social media platform that can attract larger audiences, increase audience engagement, and improve loyalty. Where Movable Type 4 on its own allows for registering and managing site members, the Community Solution incorporates rich member profiles, member blogs, “Digg-style” recommendation tools and other features that help new and returning visitors engage with the site and one another.
“Our customers have been using blogging as the cornerstone of their social media strategies because it is a compelling way to converse with readers, customers, and employees,” said Chris Alden, EVP and GM of the Professional division at Six Apart. “The Enterprise and Community Solutions bring new capabilities to the Movable Type 4 platform that will enable businesses to build even more engaging social sites for communication and collaboration.”