Chris Kenworthy over at Forumtrends has observed that users browsing his dream.in.code site are three times more likely to click his Adsense link unit at the very top of the page than others. He reckons this is because of tabbed browsers keeps the users’€™ focus on the tabs, which is a pretty safe bet according to me.
Now, this is Chris’€™ observation and although it’€™s a believable one it might not fit on the general public. It would be nice to hear if other site owners have had similar experiences…
So get your readers to use Firefox if you have ads at the top of your page. Or just wait until IE7 is out if you’€™re really lazy.
Thord Daniel Hedengren is a designer, writer, and blogger, and also the former editor of The Blog Herald. He used to be a hotshot in the gaming industry in Sweden, but sold everything and went International. Most recently he wrote a book called Smashing WordPress: Beyond the Blog, and does loads of kickass design.