OJR gives an interesting run down on blogs and the internet in general and how that although it is being used extensively, the use doesn’t match the add spend.
OJR> “…”This isn’t the year,” said Jonathan Trenn of Pericles Communication, who helped Bush-Cheney with its online advertising. “You need people who have credence and expertise in both online and politics … No one’s been fired for buying TV. In 2000, in March, April, and May, Bush and Gore spent $14 million on TV. This year, in the same period, Bush and Kerry and 527 groups spent $155 million on TV. Media consultants are still devoted to TV.” read full story>