The Royal Pingdom blog continues to do and publish interesting studies. The latest one is about how many of the top IT companies that are represented on Twitter, or even in control of their brand, and the result is a depressing one indeed:
Alas, our Pingdom poll of 100 Fortune 500 IT-companies (full table below) showed that 67 of them can be hard to find with a name search, as they don’t use Twitter accounts which have the same names as their company name.
That’s 67%, a staggering number, that just don’t get Twitter. Perhaps a bit harsh, but true nevertheless. Maybe they are more inclined to get their Twitter account under control now that even Oprah’s doing it?
Thord Daniel Hedengren is a designer, writer, and blogger, and also the former editor of The Blog Herald. He used to be a hotshot in the gaming industry in Sweden, but sold everything and went International. Most recently he wrote a book called Smashing WordPress: Beyond the Blog, and does loads of kickass design.