Understanding PLR vs. Other Types of Licensing
What is PLR? Private label rights are what allow someone to buy your content, edit it, and market it as their own. Companies can buy a premade article and edit it to fit their narrative and brand at very inexpensive rates. This saves time, effort, and money, especially when on a deadline to produce several different narratives.
Licensing for PLR content can change based on whatever the content creator desires. It may be different from creator to creator, and piece by piece. Because of this, you should always get confirmation from a creator when buying a piece of content, rather than simply assuming you will be able to do anything and everything with it once purchased.
At the end of the day, a PLR gives the buyer a way to publish content without crediting the original owner.
Items Typically Made to Resell for PLR
Social Media Posts and Graphics
Audiobooks and Podcasts
Emails, and other forms of copy
Creators that sell their intellectual property will generally differ in their stipulations from creator to creator. Buying a video from one person may be vastly different than buying a graphic design from another. It is imperative that you find out exactly what you are getting when purchasing a PLR from a creator. Most of the top sellers will always have on their websites clearly what they are giving you with your purchase.
Benefits of PLR for Both Buyers and Sellers
- Quickly and easily “create” new marketing content
- Fill in gaps with regularly scheduled content without having to hire a freelancer on the spot
- Create bare-bones content quickly without having to do tons of research
- Build your email list – you may have a blog on the side of your PRL business that you are trying to grow, generating a following through PRL can beef up your email list quickly
Other types of Licensing
Master Resell Rights (MRR)
MRRs are nonexclusive, and can essentially be a product that can be flipped once bought. But not flipped in an editorial way, but rather in a name-and-likeness way. A buyer can resell the product after buying from you, to begin with. Master Resell Rights allow creators to help others start their businesses by gaining traffic through their names. MRRs basically resell the resell rights to the content in an effort to grow others’ businesses, which in turn, gives the sellers a profit. The biggest difference between a Master Resell Rights license and a Private Label Rights License is what your end game can be. With an MRR you can resell, but with a PLR license you cannot, and the product is yours no matter what.
Resell Rights (RR)
These are essentially business deals for Personal Use Only Rights, which we will get into very shortly. If you are looking to strictly give someone else the right to sell their product as a “view only” service, then Resell Rights are the place for you to be. There is no editing allowed with a RR license, and will always be the intellectual property of the owner.
Personal Use Only Rights
Personal use-only rights are exactly as the name states. The buyer is able to use the content sold to them for their own use, rather than using it for someone else, selling it themselves, or posting it to another website. This is particularly helpful in educational circumstances.
Purchasing content through private label rights can be helpful, especially when it comes to beefing up your content load and distribution, but it does come with some kickbacks. It’s important to always read what you are signing up for with each creator to make sure you are going about your renderings legally. This blog has covered the differences between PLR and other licensing structures to help you combat the ins and outs of reselling content.
Adeline is a graduate of the University of North Carolina at Charlotte where she majored in Communications with a concentration in Public Relations and Journalism. Currently living in Charlotte, she enjoys reading, volleyball, and strolling through her favorite farmers markets with her Goldendoodle Theo.