Why blogs could be bad for business

Why blogs could be bad for business | Guardian Unlimited

“Being able to publish words, pictures and – ultimately – multimedia to the web without specialised geek skills will remain a important advance, and have a broad impact on the nature of online media.

But the nature of how a business communicates – both internally and to the outside world – has never been as hindered by such technical considerations. There are broader concerns that suggest business weblogging will not be adopted in the way being touted today.”