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Celebrity Blogs Future Winners?

March 26, 2009 by Thord Daniel Hedengren

Folio has been reading the Lost in Transition: The Revolution of Celebrity Media (PDF) report, and reasons around the issues celebrity magazines have and are facing today. What’s even more interesting is that the web, including celebrity blogs, is viewed as the future winners.

In terms of the future of celebrity media M&A, “select Web sites”—such as perezhilton.com—“should be acquisition targets” as they appear to resist the recession’s downward pull and continue to attract eyeballs and advertisers.”

[Read more…]

Filed Under: Features Tagged With: celebrity blog, featured, Ken Sonenclar, Magazine, Perez Hilton

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